Social Media Intelligence
ORKASH Labs is a pioneer in the field of big-data scale analytics and deep mining of social media.
The Orkash platform and its dashboards can be used to harness the power of social media analytics in the following domains :
Policing Social Unrest and Public Law & Order Management
The proliferation of Social media, especially through the ubiquitous mobile phone, coupled with bursting population in urban areas, poses an unprecedented challenge as well as an opportunity for Law Enforcement agencies across the world. Social media provides a powerful communication platform for organising protest and civil unrest; on the other hand it can give government and police agencies with the means for real time intelligence, and, more importantly, the ability to intimately understand the ‘pulse and mood’ of the people.
Competitive Advantage and Consumer Intelligence
Companies, brands and organizations across the globe are increasing their efforts to understand social media trends. For the era of gut instinct, to estimate personal preferences, may be all but over. Deciphering social media trends, backed by analytical tools, is the new dawn. Social media, the new buzz word in the marketing world, has given an unprecedented level of voice to customers and potential customers, and as a result can provide companies with deep insights regarding customer views, opinions, sentiments, behaviour and buying trends. By observing and mining social media, it is possible to create customers and competitive intelligence of unparalleled accuracy and quality.
Thus, Social media revolution in the Indian political space is real, tangible and accelerating. It is expected that national electoral verdict in 2014 will be heavily influenced by the common man’s views, discussions, debates and awakening, be it FB, Twitter, Google plus or You Tube.